This should be a really straightforward post about creating the perfect marketing tweet.

As with everything in marketing, however, even when something is straightforward, it doesn’t mean it’s easy. In fact, because of Twitter’s arbitrary 140-character limit, delivering the perfect marketing tweet can be pretty hard work.

While you shouldn’t follow this guide for every single tweet you ever post, it will help you to check that you’re including all the important components of a marketing tweet when you need to.

The Basic Structure of the Perfect Marketing Tweet

Let’s get straight into it. Here’s what you need to include:

Basics of a Perfect Marketing Tweet
The basic components you need. In 140 characters or fewer. Easy, yes? 🙂

With only 140 characters at your disposal, it won’t always be possible to include every element – but try and get all the building blocks in place if you can.

Let’s take a look at what some of these terms mean:

Anatomy of the Perfect Marketing Tweet
Yep, that’s right. I want you to try and fit ALL of this into 140 characters. Reckon you’re up to it??

If you’re struggling to get everything into one tweet, then try doubling up some of the components. Some tricks to consider:

  • Add the [ITCH] as a text overlay on the image, and start the text of the tweet with the [SCRATCH]
  • Combine the [CALL TO ACTION] and [CONTACT] or [LINK] into one building block (e.g. “Call 01234 567890 NOW!”, or “Visit to book!”)
  • Include the [HASHTAG] in any other building block (e.g. “Want #Manchester prices in #London?”)

So what does this look like in practice?

In a moment of rare modesty, I’ve decided not to use one of my own tweets as an example.

(I’m reliably told by certain members of the team that I can be a little, well, “over-confident” at times. I don’t believe it.)

So, as an alternative, I found a tweet from one of our lovely clients (brilliantly following our advice), Urban Burger Bar in Altrincham, that demonstrates the above perfectly. Check it out:

The Perfect Marketing Tweet Deconstructed
Check this out. This tweet has EVERYTHING. I’m so proud of them.

Want some help creating some perfect tweets?

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    So what does the Perfect Non-Marketing Tweet look like?

    I’m glad you asked that, because that gives me an excuse to shoe-horn one of my favourite tweets into this post, despite it having absolutely no relevance to anything above. But you should really go and follow his account, if you’re a fan of surreal (and occasionally dark) humour. You can thank me later. 🙂



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    David has worked with countless UK charities, businesses, and schools - with a brilliant track record of helping them with their biggest challenges. David is the founder of the Impact group - including Impact Charity Advisors, Impact Business Advisors, and Impact Education Support.